REVENUE ENGINE BY EXCELERATE SALES
FOR B2B SALES LEADERS
YOUR TEAM DOESN'T NEED MORE PRESSURE. THEY NEED A BETTER DIAGNOSIS.
Most pipeline problems are not activity problems. They are trust problems in disguise. When reps rush past discovery, they misdiagnose the buyer, pitch the wrong solution, and stall after the proposal. In this 60-minute field session, I'll be teaching the eXplore Reality framework โ the diagnostic step behind a $75M-$110M recurring revenue career and the foundation of the 9-step Revenue Engine.
Free 60-minute live masterclass ยท No recording ยท No pitch-heavy formula
FIELD PRINCIPLE - #01
People don't buy when
they feel pressured.
They buy when they
feel understood.
- ROBERT TOWNER
FIELD-TESTED OVER 16.5 YEARS IN OUTSIDE SALES
#1
NATIONAL SALES REP -
10 YEARS
580+
ACCOUNTS BUILT
90%+
RETENTION RATE
$75M-
$110M
LIFETIME REVENUE
IMPACT
15 OF 16
PRESIDENT'S CLUB
YEARS
WHY YOU clicked
BECAUSE YOUR BEST REPS CARRY THE NUMBER AND EVERYONE ELSE FEELS INCONSISTENT.
You already know something is leaking. One or two reps may be carrying the team. A few are inconsistent. A few keep blaming leads, price, timing, territory, or "bad-fit prospects." The instinct is to push for more activity. But more activity cannot fix a trust leak.
01
YOUR REPS ARE BUSY, BUT THE PIPELINE STILL FEELS UNPREDICTABLE.
Calendars are full. Activity is happening. But the outcomes are inconsistent because the conversations are not creating enough trust.
02
DISCOVERY STOPS AT SURFACE-LEVEL ANSWERS
Your reps hear a symptom, start pitching, and never uncover the root cause driving the buyer's decision.
03
PROPOSALS STALL BECAUSE THE BUYER WAS NEVERY FULLY DIAGNOSED
"Send me something" feels like progress, but it often means the rep prescribed before the buyer trusted the diagnosis.
WHO IS TEACHING THIS
BUILT IN THE FIELD.
PROVEN THROUGH
RETENTION.
Hi, I'm Robert Towner and I've spent more than 16 years carrying a bag in commercial warewashing and sanitation โ one of the toughest, grittiest recurring-revenue industries you can sell into.
No degree. No Mentors. No Script. I learned the hard way that buyers do not move because they feel cornered. They move because they feel understood.
This is not theory from someone who has never carried a bag. It is the exact operating system I wished someone had handed me at 22.
CAREER SNAPSHOT - 2008-2024
16.5 yrs
OUTSIDE SALES
580+
ACCOUNTS BUILT
1,600+
MACHINES INSTALLED
$75M - $110M
LIFETIME REVENUE
90%+
RETENTION RATE
*Current data per historical records.
FIELD NOTE - #14
"I do not teach people how to handle
prospects. I teach them how to
understand them."
- ROBERT TOWNER
INSIDE THE FREE MASTERCLASS
eXPLORE REALITY - THE STEP MOST REPS RUSH PAST.
In 60 minutes, I will teach you Step 2 of the 9-step Revenue Engine - the exact discovery process I used to lead his industry for over a decade.
No hype. No tricks. Just the field manual.
01
THE 3 TRUST LEAKS
Where outside reps lose buyer confidence before the pitch even begins.
02
THE 5 DISCOVERY QUESTIONS
A simple diagnostic sequence your team can use to separate symptoms from root causes.
03
VALIDATE BEFORE YOU RECOMMEND
The coaching habit that turns reps from product-pushers into trusted advisors.
04
THE FULL EXCELERATE JOURNEY
How the 9-step Revenue Engine gives managers a repeatable sales operating system to coach, inspect, and improve.
YOU'RE NOT JUST MANAGING A PIPELINE.
YOU'RE MANAGING EXCUSES.
When your reps say
"The leads are bad."
"The territory is tapped out."
"They only care about price."
"They said they'd think about it."
"They ghosted me"
Sometimes they are right.
But often, the real issue happened earlier: the rep never
earned enough trust to uncover the buyer's real problem.
That is what this masterclass fixes.
RESERVE A SEAT
BRING A NOTEBOOK.
LEAVE WITH A SYSTEM.
The Revenue Engine Masterclass is free, and I teach it live over Zoom. In 60 minutes you'll walk away with the exact 5 discovery questions your reps can use tomorrow โ and a clear picture of where your pipeline is leaking.
LIVE WITH ROBERT - NOT A RECORDING
5 DISCOVERY QUESTIONS YOU CAN USE Immediately
THE FULL 9-STEP REVENUE ENGINE OVERVIEW
NO PITCH-HEAVY WEBINAR FORMULA