Have your
Cake
& eat it too
Business strategy workshop
WEDNESDAY, Sept. 16th
9:00 AM doors · workshop to 1:00 PM
Snohomish, WA
15 seats · $499
WEDNESDAY, Sept. 23rd
9:00 AM doors · workshop to 1:00 PM
Tacoma Chamber of Commerce
15 seats · $499
One morning. Three experts. Your business, worked on live.
You're just not sure what.
does this sound like you?
You’ve given your all to your business: your time, money, reputation. But you still struggle to be taken seriously as a business. You’re ready to stand out as the professional that you are.
Guessing has a real cost.
Every month you operate with an unclear brand, a website that isn't converting, and hesitation in your sales conversations, you're slowly leaking leads and clients. It doesn't show up as one big loss — it shows up as a slow drip.
Your business, worked on live.
| What You Get | This Workshop | Networking Event | Big Conference | Online Course |
|---|---|---|---|---|
| Live expert feedback on your business | Yes | — | — | — |
| Small, intimate group (15 max) | Yes | — | — | — |
| Covers brand + sales + website together | Yes | — | Rarely | Rarely |
| Hands-on work, not just listening | Yes | — | — | — |
| Walk out with an action plan | Yes | — | Sometimes | Sometimes |
Brand identity
with Michelle Galyardt
Clarity on what your brand should actually communicate
Feedback on your visual identity and messaging consistency
A clear next step to fix your biggest brand gap
Website conversionS
with Nikki Hermann
A clear understanding of how to set up your SEO, and a walkthrough on how to track your rankings
Specific website fixes to turn more visitors into leadsBullet List 3
A better idea of how to speak directly to your ideal clients on your website, before you even get on a call with them
Sales strategy
A sales conversation framework you can use immediately
Help handling objections and pricing hesitation
Practice with real feedback in the room
Event details
WEDNESDAY, Sept. 16th
9:00 AM doors · workshop to 1:00 PM
Snohomish, WA
15 seats · $499
WEDNESDAY, Sept. 23rd
9:00 AM doors · workshop to 1:00 PM
Tacoma Chamber of Commerce
15 seats · $499
Your laptop, your current brand kit, your current website pulled up, notes on your sales process, and an open mind.
Coffee, snacks, a workbook, live small-group hands-on support, and a 1 out of 3 chance of winning 1:1 time with your experts
And yes, there will be cake!
The Afternoon Flow
| Time | Segment |
|---|---|
| 9:00 AM | Doors open, coffee & check-in |
| 9:25 AM | Welcome & introductions |
| 9:30 AM | Brand Identity session with Michelle Galyardt |
| 10:30 PM | Website & Conversion session with Nikki Hermann |
| 11:50 AM | Sales Strategy session with Robert Towner |
| 12:50 PM | Wrap-up & personal action plan |
This is for you if:
- You run an existing product or service-based business
- You want expert eyes on your brand, website, and sales process
- You're ready to do hands-on work, not just take notes
- You value small-group attention over a big crowd
This is not for you if:
- You don't yet have a business or offer to work on
- You're looking for a passive, sit-back-and-watch event
- You want a fully virtual experience
- You are just looking for a quick fix
3 Experts, 4 Hours, and 40 Years Combined Experience
Michelle Galyardt
Building a business is hard, and if you're doing everything right but something still feels off, it may be time to look at how your brand is showing up. I develop distinctive brand identities for purpose-driven founders in service-based businesses. The experience of 20+ years inside these industries and years designing for high-end hospitality brands, taught me to consider the full human experience, the consistency and clarity across every touchpoint that shapes how someone feels when they interact with your business. I turn that into a visual identity that carries weight, one that builds your reputation, attracts the right clients, and finally lets your brand work as hard as you do.
Nikki Hermann
If you're paying for website traffic but that traffic isn't turning into leads, the problem is not your ads, your SEO, or your offer. it's likely that your website is leaking potential clients in a handful of predictable spots. That's exactly what I look for. At North Star Conversions, I audit websites against the top 5 places businesses lose clients, then rebuild the messaging around what's actually there so the traffic you're already paying for starts converting instead of bouncing. I've audited over 70 business websites since 2020, and it's common for clients to land new business within the first week of working with me. Why? The fix usually isn't more traffic or a brand new website. It's clearer, higher-converting copy on the site they already have.
After 20+ years in sales, 10 of them as the #1 rep in the nation, I've taken everything I learned the hard way and built it into a system so local business owners don't have to learn it the same way. This Workshop isn't about my story, it's about yours. If you're working hard in your business but customers still aren't sticking around or referring like they should, the problem is usually not effort, foot traffic, or luck. It's likely your business is leaking customers in a handful of predictable spots, the same nine spots every business runs through, whether you're behind a counter, on a service call, or selling online. In this workshop, we'll diagnose your specific situation together against those nine steps: where you're losing customers, what's actually driving it beneath the surface, and what it's costing you to leave it unsolved. You'll walk away with clarity and concrete next steps, mapping your exact bottlenecks to a clear, sequenced action plan you can start using right away.
Worth $1,500
Normally $99
Worth $500
Worth $500
Worth $500
Five prizes, valued at over $3000 altogether — and with only 15 seats in the room, that is at least a 1 in 3 chance of walking away with one.
Who should attend this workshop?
Owners of existing service-based businesses who want direct, expert feedback on their brand, website, and sales approach — not beginners without an active business.
Is this in-person only, or is there a virtual option?
This workshop is in-person only, with 2 options to attend: on in Snohomish, WA and another in Tacoma, WA. The hands-on, small-group format is intentional and doesn't translate to a virtual session.
What can I win, and how do I enter?
Every attendee is entered automatically! Grab a seat, show up, and you're entered to win. Five prizes get drawn live at the workshop, and no, these aren't keychains and fridge magnets: four of them are one-on-one time with Michelle, Robert and/or Nikki.
What should I bring?
Your current brand kit, a laptop with your current website pulled up, and notes on your sales process.
What’s your refund or cancellation policy?
[Refund/cancellation policy to be added before publishing]
What happens if it sells out?
Currently there are no plans to add additional dates, so if you think you'd benefit from this workshop, don't wait! We will not be adding additional seats or days.
Do I need an existing business to attend?
Yes. This workshop is built for owners with an active service-based business, since we work on your real brand, website, and sales process during the day.
How hands-on is this, really?
Very. Expect guided working time, direct feedback on your materials, and a personal action plan by the end — not a lecture you sit through passively.
Finally, work through your questions about your brand, your website, and your sales process. Move forward into 2027 with confidence.